XXL is music magazine which was founded in 1997 and it is aimed at people who have boom town lifestyle. It specialises into R&B and Hip Hop music. On the front cover we can see sell lines such as "an exclusive interview with Dr. Dre" this is mainly used to attract his fans, as they are curious about him.
On this cover it also says "The master of the board finally returns to the game" . Visually the chess board represents the music industry and Dr. Dre is referred as the master because he is very skillful and talented with his job. When it is mentioned “returns to the game” it suggest that he has done something new in the music industry and has more where it came from. The writing in white is contrasting with his black jacket, it represents the chess board which suggest that he is into his game. Chess is a game that requires thinking and focus, and from Dr.Dre’s facial expression we can see that he is very serious about his game back into the music industry. From the image we can see that he is making his first move in the music industry.
We also see additional sell lines about Nicki Minaj, Swizz Beatz, Kanye West, and other R&B artists. This technique is used to attract fans of those artists, also highlights that the magazine is mainly going to feature the R&B genre so this means that their target audience is going to be R&B fans. When we look at the colours, the cover designer has used a conventional colour scheme. On the top right corner we see a sell line about the "Eye candy of the year", the word 'Eye candy' implies to something that is appealing to the eyes, in this case the magazine has pictures of a female model, therefore the eye candy in this case is appealing to the male gender. They have used this sell line in order to attract the male gender from the audience as they find the pictures of the female model visually appealing. The phrases 'Exclusive' and 'Plus' are typical language skills used to attract the reader's attention, these phrases mainly focus on the unique selling point which is Dr. Dre.
On this cover it also says "The master of the board finally returns to the game" . Visually the chess board represents the music industry and Dr. Dre is referred as the master because he is very skillful and talented with his job. When it is mentioned “returns to the game” it suggest that he has done something new in the music industry and has more where it came from. The writing in white is contrasting with his black jacket, it represents the chess board which suggest that he is into his game. Chess is a game that requires thinking and focus, and from Dr.Dre’s facial expression we can see that he is very serious about his game back into the music industry. From the image we can see that he is making his first move in the music industry.
We also see additional sell lines about Nicki Minaj, Swizz Beatz, Kanye West, and other R&B artists. This technique is used to attract fans of those artists, also highlights that the magazine is mainly going to feature the R&B genre so this means that their target audience is going to be R&B fans. When we look at the colours, the cover designer has used a conventional colour scheme. On the top right corner we see a sell line about the "Eye candy of the year", the word 'Eye candy' implies to something that is appealing to the eyes, in this case the magazine has pictures of a female model, therefore the eye candy in this case is appealing to the male gender. They have used this sell line in order to attract the male gender from the audience as they find the pictures of the female model visually appealing. The phrases 'Exclusive' and 'Plus' are typical language skills used to attract the reader's attention, these phrases mainly focus on the unique selling point which is Dr. Dre.
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