Monday 31 January 2011

Textual Analysis (2)

Vibe is music magazine which specialises in Hip Hop, and R&B. It is now issued every quaterly with double cover. At the bottom left hand corner they placed the website address of the magazine, due to the online digital age as majority of people prefer an online version of the magazine, this signifies synergy as one of the aspects of the company, as it promotes itself across the internet which is a form of media.  Looking at this front cover we can see that the target audience is of male gender because there is a picture of a female artist who is revealng her body, they use this technque in order to attract gender, in this case they are attracting the male gender. Her clothing is a costume during the photograph being taken, the costume falls under mise-en-scene. So through mise-en-scene she is represented as a stereotypical female who decorates herself, and reveals some of her body to attract men.  The main sell lines such as 'Don't you wish your girlfriend was hot like me?' is emphasised by using a bigger font size to catch the eyes of their target audience.

The words 'Hot like me?' 'Vibe', 'Ciara' are used in yellow font colour. 'Ciara' is the name of the artist as the main image, her name is emphasised as she is the leading story of the magazine. 'Vibe' is in yellow so that it is emphasised to the target audience, because it is the name of the magazine, therefore emphasising the name of the magazine is important as the audience can recognise it quickly. If we put read the words in yellow font colour, the text flows like this; "Ciara hot like me?" In this context we can say that Ciara is addressing herself as hot which means aesthetically appealing, and asking a question 'like me?' she is asking if she is appealing to the audience. The question could also have double meaing because the phrases 'like me' could also mean that she is asking the audience if they like her work (music). They have used a language device here which is known as rhetorical question because it doesn't require an answer The audience is being directly addressed, we can say this because Ciara is has a direct eye contact with the audience, which catches the eyes of the target audience. The mode of address they have used is direct address.

The main image is a female artist known as Ciara. The photographer has used wide shot, so that th audience can see what she is wearing. She is wearing tight fitted clothing, and she is also revealing some parts of her body. In terms of setting we can see that there is wind being blown at her and some of hair is being blown. This image connotes that she is a attention seeker, as the male audience would gaze at her because she is visually appealing. The background  colour is blue, blue is a masculine colour, they have used this colour to target the male gender of the audience. They have done this so that the audience doesn't get confused moreover the colours blue, yellow, and red don't clash which each other instead they endorse each other.


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