Monday, 31 January 2011

Textual Analysis (2)

Vibe is music magazine which specialises in Hip Hop, and R&B. It is now issued every quaterly with double cover. At the bottom left hand corner they placed the website address of the magazine, due to the online digital age as majority of people prefer an online version of the magazine, this signifies synergy as one of the aspects of the company, as it promotes itself across the internet which is a form of media.  Looking at this front cover we can see that the target audience is of male gender because there is a picture of a female artist who is revealng her body, they use this technque in order to attract gender, in this case they are attracting the male gender. Her clothing is a costume during the photograph being taken, the costume falls under mise-en-scene. So through mise-en-scene she is represented as a stereotypical female who decorates herself, and reveals some of her body to attract men.  The main sell lines such as 'Don't you wish your girlfriend was hot like me?' is emphasised by using a bigger font size to catch the eyes of their target audience.

The words 'Hot like me?' 'Vibe', 'Ciara' are used in yellow font colour. 'Ciara' is the name of the artist as the main image, her name is emphasised as she is the leading story of the magazine. 'Vibe' is in yellow so that it is emphasised to the target audience, because it is the name of the magazine, therefore emphasising the name of the magazine is important as the audience can recognise it quickly. If we put read the words in yellow font colour, the text flows like this; "Ciara hot like me?" In this context we can say that Ciara is addressing herself as hot which means aesthetically appealing, and asking a question 'like me?' she is asking if she is appealing to the audience. The question could also have double meaing because the phrases 'like me' could also mean that she is asking the audience if they like her work (music). They have used a language device here which is known as rhetorical question because it doesn't require an answer The audience is being directly addressed, we can say this because Ciara is has a direct eye contact with the audience, which catches the eyes of the target audience. The mode of address they have used is direct address.

The main image is a female artist known as Ciara. The photographer has used wide shot, so that th audience can see what she is wearing. She is wearing tight fitted clothing, and she is also revealing some parts of her body. In terms of setting we can see that there is wind being blown at her and some of hair is being blown. This image connotes that she is a attention seeker, as the male audience would gaze at her because she is visually appealing. The background  colour is blue, blue is a masculine colour, they have used this colour to target the male gender of the audience. They have done this so that the audience doesn't get confused moreover the colours blue, yellow, and red don't clash which each other instead they endorse each other.


Wednesday, 19 January 2011

Textual Analysis

XXL is music magazine which was founded in 1997 and it is aimed at people who have boom town lifestyle. It specialises into R&B and Hip Hop music. On the front cover we can see sell lines such as "an exclusive interview with Dr. Dre" this is mainly used to attract his fans, as they are curious about him.

On this cover it also says "The master of the board finally returns to the game" . Visually the chess board represents the music industry and Dr. Dre is referred as the master because he is very skillful and talented with his job. When it is mentioned “returns  to the game” it suggest that he has done something new in the music industry and has more where it came from. The writing in white is contrasting with his black jacket, it represents the chess board which suggest that he is into his game. Chess is a game that requires thinking and focus, and from Dr.Dre’s facial expression we can see that he is very serious about his game back into the music industry. From the image we can see that he is making his first move in the music industry.

 We also see additional sell lines about Nicki Minaj, Swizz Beatz, Kanye West, and other R&B artists. This technique is used to attract fans of those artists, also highlights that the magazine is mainly going to feature the R&B genre so this means that their target audience is going to be R&B fans. When we look at the colours, the cover designer has used a conventional colour scheme. On the top right corner we see a sell line about the "Eye candy of the year", the word 'Eye candy' implies to something that is appealing to the eyes, in this case the magazine has pictures of a female model, therefore the eye candy in this case is appealing to the male gender. They have used this sell line in order to attract the male gender from the audience as they find the pictures of the female model visually appealing. The phrases 'Exclusive' and 'Plus' are typical language skills used to attract the reader's attention, these phrases mainly focus on the unique selling point which is Dr. Dre. 

Preliminary Magazine